EXPERIENCE THE PANORAMA CITY CENTER

The Heart of the Valley will be re-energized with the introduction of the Panorama City Center, the expansion of the Panorama Mall into a 17-acre site that today is significantly underutilized. The redevelopment project brings a dynamic mixed-use environment including shopping, sit-down restaurants, health and wellness services, event gathering destinations, a range of housing options, and remote working areas. Landscaped paths and pedestrian accessible centers will provide areas for the community and residents to gather, socialize and serve as a safe and family-friendly destination for shopping, dining, and leisure, while promoting a healthy & balanced lifestyle with fitness options for all.

LOCATION

Located in the Heart of the Valley, one of the most ethnically and economically diverse communities in Los Angeles, and at the center of the landmark Panorama Mall, the Panorama City Center sits within a block radius, bounded by Van Nuys, Roscoe, Tobias Avenue, and Chase Street. Conveniently located steps away from the anticipated Metro Van Nuys Line and the North San Fernando Valley Line, expected in 2028, it will become one of the most accessible locations in the City.  Specifically, Panorama City Center will be oriented to the proposed Metro Van Nuys light rail line, which will connect with other major urban centers throughout the City

COMMUNITY OPPORTUNITIES

The revitalization will provide quality jobs, new resources, and economic empowerment to a community that has experienced under-investment over the last fifty years.The live/work/play environment will become a cherished destination that reflects the unique cultural heritage of Panorama City. The project will empower brands and retailers to provide community benefits and establish long-term community partnerships that advance opportunities for residents and businesses to thrive.

Public Benefits:

  • Local hiring for construction
  • Generate new city revenue
  • Local hiring by tenants and vendors
  • Expanded events and programming
  • Accessible transportation services
  • Community enrichment

PRIMESTOR

Driven by a need to repair and revitalize our urban communities, Primestor was founded 30 years ago to invest, manage and develop properties that will have a direct and positive impact on the communities we serve.  

Primestor believes that in order to make a project truly rewarding and enriching to the community, it is essential to collaborate and partner with community stakeholders, local business organizations, local non-profits, financial institutions and our elected leaders. We believe that the work we do matters, and that it has a direct and daily impact on the people in the neighborhoods we serve.

  • We are already involved in the community
  • We do extensive community outreach
  • We are working with the City and partner with Local leaders partners
  • We are members of the Neighborhood Council, Chamber of Commerce, etc.

COMMUNITY

Early conversations with community organizations started in 2016. Community engagement recommenced in early 2021 with a series of meetings with community stakeholder groups. A second round of conversations with community stakeholder groups is underway to provide project updates and information about the steering committee being formed which will be comprised of stakeholders across all sectors.

EVENTS

Community wide events will be held later this year in the late summer/early fall. There will be three separate meetings that will be held at different locations within Panorama to provide several opportunities to participate. Meeting schedule will be posted by the end of June. 

FAQ’s

  1. Why is the Panorama property being considered for redevelopment?
    Panorama City Center will introduce a dynamic mixed-use environment to a 17-acre site that today is significantly underutilized. With the anticipated arrival of the Metro Van Nuys Line and the North San Fernando Valley Line at its front door, it will become one of the most accessible locations in the City.
  2. Has the community been informed of efforts to redevelop the Panorama City Center?
    Yes, with the intent to unite, empower and inspire communities to achieve their highest potential, Primestor always seeks the feedback of the communities it serves. Early conversations with community groups commenced in 2016. Community-wide events are planned in the late summer/early fall 2022.
  3. What will the Panorama property offer?
    The Panorama City Center brings a dynamic mixed-use environment including shopping, sit-down restaurants, health and wellness services, event gathering destinations, a range of housing options, and remote working areas. Landscaped paths and pedestrian accessible centers will provide areas for the community and residents to gather, socialize and serve as a safe and family-friendly destination for shopping, dining, and leisure, while promoting a healthy & balanced lifestyle with fitness options for all.
  4. What is the expected timeline for this effort?
    • Entitlements for the project are expected to be completed by Summer 2023
    • Public hearings will take place throughout the entitlement process
    • Community outreach/feedback events taking place throughout the entire process
    • Construction is expected to commence in 2024
    • Phases of the project will begin to open in 2026-2027
    • Community-wide events will be held in the late summer/early Fall
  5. Will there be an impact on events at the Mall?
    Yes, the redeveloped City Center and the new facilities will be designed to accommodate even more events.
  6. Have the details of the project been decided upon?
    Community feedback is a critical component of what the proposed project will include. Details of the project will not be finalized until an entitlement process has been completed. Panorama City Center will introduce a dynamic mixed-use environment to a 17-acre site that today is significantly underutilized. In addition to a range of housing options in keeping with the community’s needs and vision, it will include numerous activated plazas fronted by vibrant restaurants and retail. It will become a cherished destination that reflects the unique cultural heritage of Panorama City.
  7. Will there be an impact on the current tenants of the Panorama Mall?
    Existing tenants will be given first come first serve opportunities to open up their businesses at the new project and will have ample time to consider their options within the project or relocate.
  8. How do I get more information on this project?  
    Contact Claudia Cardenas at ccardenas@primestor.com or 213.223.5526